Probably one of the more challenging and yet enjoyable projects of the year.
It was very important to retain and project an image of care, strong ethics and customer attention of this well-known brand while equally present a heavily stylised video that would appeal to its targeted audience of tattoo artist. The planning detail that went into the preparation of the shoot alone would take up too much of your and my precious time.
I can tell you it took 10 months to plan and 13 hours to shoot.