Videographers film footage while Video Producers produce video. Videos need to be produced not just filmed.
Let me explain: Speaking with a video producer at the start of a project could save you time, frustration and money.
A video producer likes to listen. They get involved and probably, like you, they want to achieve results. They help get a project off the ground and see a project through every stage of its production and beyond. They don’t just hand over the video when it’s finished, they help you get the video seen, get it in front of its target audience and make it work hard. Making sure to measure its interactions and activity through analytics that track its impact.
A video producer is responsible for every stage of the video production process, not just the filming. They work alongside you to get the job done. The video might be for a website, social media or an exhibition. Video is everywhere and its applications are endless, although the making of the video may seem daunting.
The key is to have a clear understanding of why the video is being made in the first place. To communicate yours wants to a professional. This is essential to ensure a smooth production and successful outcome.
From the first contact, a video producer will ask you key questions:
• What would you like to achieve?
• What is your expectation?
• What do you want of – more website visits, more enquires, more sales?
• What are the challenges you face?
• What reservations do you have about making a video?
• What is your message? Who is your audience? How are you going to reach them?
A video producer likes to discuss detail, logistics, timings, budgets. They like to get the job done.
For when you need a professional to help you get the job done. Someone who you can trust to provide a seamless service. One that compliments you and shares the same goal to get a result and achieve the desired outcome.
Videographer or Video Producer? Now you know the difference.